Halloween 2026: What Day It Falls On and Why That Matters
Halloween 2026 falls on Saturday, October 31, the first Saturday Halloween since 2020. The National Retail Federation expects a record 13.5 billion dollars in US spending, or 115.14 dollars per person, with 74% of Americans planning to celebrate. Witch and Spider-Man top its costume rankings, while Google's Frightgeist search list is led by Buddy the Unicorn. A World Series Game 7 between the Rays and the Brewers, if needed, would be played in Milwaukee on Halloween night, and US clocks go back the next morning, November 1. Sources: NRF, MLB, Google Frightgeist, Britannica, Snopes.
The context
Halloween 2026 falls on Saturday, October 31. The date itself never moves, because Halloween is fixed to the eve of All Saints’ Day, but the weekday does, and this year it lands on the best one available. It is the first Saturday Halloween since 2020, and the next will not come until 2037: trick-or-treating and parties happen on the night itself rather than being dragged onto the nearest weekend, and nobody has school or work the next morning.
The money is now confirmed. The National Retail Federation’s survey, released on September 22, forecasts a record 13.5 billion dollars in US Halloween spending, up from 13.1 billion in 2025, or 115.14 dollars per person, with 74% of Americans planning to take part. Costumes lead at 4.4 billion, just ahead of decorations at 4.3 billion and candy at 4.1 billion. Candy is getting dearer again: a 100-piece bag is reported at 16.96 dollars, up 3.5% on last year and 71% on 2021, because lower cocoa prices have not yet reached the shelves.
The costume picture depends on the yardstick. The NRF’s survey of what people actually plan to wear is dominated by classics: witch, vampire, Batman, Spider-Man and ghost for adults, Spider-Man, superhero and princess for children, and the pumpkin for pets. Google’s Frightgeist, which measures searches, is all pop culture: Buddy the Unicorn, Needoh and Nikki from Obsession lead the 2026 list, Dolly Parton tops the children’s searches and a centipede tops the pet list.
The Saturday shapes the logistics. Trick-or-treat hours are set town by town, usually from dusk for two or three hours, and a few places have shifted to Friday or to daytime because of Saturday football. In New York, the 53rd Village Halloween Parade steps off up Sixth Avenue at 7 p.m. on October 31 under the theme “Body & Soul”. Disney’s Halloween party ends on October 31, and Halloween Horror Nights in Orlando and Hollywood closes on November 1. In baseball, the Rays and Brewers World Series would reach a Game 7 in Milwaukee on Halloween night if it goes the distance, and a few hours later, at 2 a.m. on Sunday, November 1, US and Canadian clocks go back, a week after Europe’s change on October 25.
The history is older and less American than the modern holiday suggests. Halloween descends from Samhain, the Irish and Scottish Celtic festival marking the end of harvest and the start of winter, when the boundary between the living and the dead was thought to thin. When the Church fixed All Saints’ Day to November 1 in the eighth century, the night before became All Hallows’ Eve, which contracted into Halloween. Irish and Scottish emigrants carried souling and guising to North America in the nineteenth century, where they became trick-or-treating, and carried the carved turnip lantern, which became the pumpkin.
Elsewhere the day reads differently. Across Catholic Europe November 1 is All Saints’ Day and a public holiday in France, Spain, Belgium, Austria and several German states, though in 2026 it falls on a Sunday and brings no extra day off. In Mexico, Dia de Muertos on November 1 and 2 is a separate observance with its own history, and Mexico City holds its big parade on October 31 this year. Sources: NRF, MLB, Google Frightgeist via FOX, Time Out New York, Old Farmer’s Almanac, WJLA, Britannica, History.com, Library of Congress, Snopes.
People also ask
True or false?
Decades of checking by folklorists and police have never turned up a confirmed case of a stranger poisoning a child's Halloween candy. The story is the most durable urban legend the holiday has. (Snopes)
Sociologist Joel Best tracked roughly 80 sharp-object reports since 1959 and found nearly all of them were hoaxes, with about ten causing even minor injury. (Joel Best, Snopes)
October 31, 2026 is a Saturday, the first Saturday Halloween since 2020 and the last until 2037. (Britannica)
Rays vs Brewers opened October 23, and Game 7, if necessary, is set for Saturday, October 31 at 8 p.m. ET in Milwaukee. Whether the series gets there is another matter. (MLB)
Published September 22, 2026: a record 13.5 billion dollars, or 115.14 dollars per person, with 74% of Americans planning to celebrate. (NRF)
The October full moon, the Hunter's Moon, peaks on October 26. By Halloween night the moon is waning gibbous, about two-thirds lit. (Old Farmer's Almanac)
They were turnips and beets, carved in Ireland and Scotland. The pumpkin is an American upgrade, bigger and much easier on the knife. (History.com)
The festival is Irish and Scottish in origin, by way of Samhain and All Hallows' Eve. What America invented is the commercial version, and then exported it back. (Britannica)
Halloween is comfortably the biggest candy season, but the single peak day depends on which tracker you read and how it counts, and retailers spread the sales across most of October. (NRF)