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Culture ▼ Cooling Trend score 43 · Published June 2, 2026 · Updated August 2, 2026

Spider-Man: Brand New Day

OPENING WEEKEND (Aug 2): Spider-Man: Brand New Day set a new all-time domestic opening day record ($168M+ Fri), breaking Endgame. 3-day est. $325M-$360M+ domestic, ~$600M international, ~$925M+ worldwide. RT Critics 91%, Audience 98%. Post-credits: Spider-Man tracked in space. Sources: Deadline, Variety, Forbes, Collider.

By · datastats
INTEREST INDEX
43 -6% · 24h
Spider-Man: Brand New Day
The Movie Database (TMDB) · TMDB
30-DAY PEAK
48
modeled window
90-DAY AVG
27
stable
TREND SCORE
43
-6% · 24h
TRACKED QUESTIONS
21
from public queries
INTEREST OVER TIME
Momentum trajectory
PEAK 48
30d ago15dtoday

The context

The first trailer for Spider-Man: Brand New Day was released on March 18, 2026, becoming the most-watched movie trailer in history (1 billion views; 718.6 million in 24 hours). The Empire magazine cover story on May 28, 2026, provided the first detailed look at The Hand, the film’s primary antagonists.

The final trailer dropped July 22, 2026, nine days before release. Its viral centrepiece: Peter Parker (Tom Holland) fighting a fully out-of-control Hulk (Mark Ruffalo) inside a skyscraper, with the line “No Banner… only Hulk.” The clip went viral across social platforms within hours.

Opening weekend (July 31 – August 2, 2026): The film opened to all-time record-breaking numbers. Thursday previews hit $72 million, a new all-time domestic preview record (beating Endgame’s $60M). Opening day (Friday, including previews) was $168M+, the highest single day in US box office history (breaking Endgame’s $157M). The 3-day domestic estimate stands at $325M–$360M+, with multiple outlets reporting it may have surpassed Endgame’s all-time domestic opening record of $357.1M (official studio confirmation expected Monday, August 3). Internationally: ~$600M including $71M+ from China alone. Worldwide: ~$925M+ in a single weekend, the largest ever. RT Critics: ~91%. RT Audience: 98%, tying the MCU record. CinemaScore: A. Played on 4,487 North American screens. Pre-release original consensus ($230–260M domestic) was obliterated. Sources: Deadline, Variety, Forbes, Collider.

People also ask

21 questions · sorted by search share

Spider-Man 4 (referring to the earlier Tobey Maguire series) was canceled in 2010 due to creative differences between director Sam Raimi and Sony over the script and schedule. The project was replaced by *The Amazing Spider-Man* reboot. The upcoming film is *Brand New Day*, which is not canceled.

If you mean the film's release date, it opened July 31, 2026. If you mean the character Peter Parker in this film, his exact age hasn't been stated, but he is likely in his early 20s, based on the timeline of previous films.

Peter is sad because everyone in the world has forgotten his identity due to the memory-wipe spell at the end of *No Way Home*. He is isolated, cannot reconnect with his loved ones, and must operate as a lonely hero in New York.

The film is scheduled to release because Sony and Marvel Studios are continuing the successful franchise. The story picks up where *No Way Home* left off, exploring Peter's new reality now that his identity is erased from existence.

Standard adult tickets in the U.S. typically range from $10 to $20 depending on location and format (3D, ScreenX, 4DX, etc.). The film does not have an IMAX release, as Christopher Nolan's *The Odyssey* holds a 4-week exclusive IMAX window. Pre-sales were the highest ever for a Marvel film and have now converted to a record opening weekend.

The first trailer (March 18, 2026) hit 1 billion views, the first film trailer in history to do so, with 718.6 million views in 24 hours alone. A second trailer dropped June 17, 2026. The final trailer was released July 22, 2026, nine days before the film opens on July 31. Sources: Variety, Deadline.

The story follows Peter Parker after Doctor Strange's spell makes the world forget his existence. He operates as a low-key, anonymous Spider-Man in New York, facing the ninja organization The Hand. His loneliness and struggle for connection are key themes.

In the mainstream Marvel Comics, no version of Peter Parker is LGBTQ. However, alternate universe Spider-People like Spider-Man of Earth-65 (Gwen Stacy) and others may be, but the MCU's Peter Parker is not confirmed as such. Some fans speculate, but there is no official confirmation.

Spider-Man: Brand New Day opened July 31, 2026 and set new all-time records. Thursday previews: $72 million (breaking Endgame's $60M preview record). Opening day Friday: $168M+ (breaking Endgame's $157M single-day record). 3-day domestic estimate: $325M–$360M+, possibly beating Endgame's all-time record of $357.1M (final studio confirmation Monday August 3). International: ~$600M. Worldwide: ~$925M+. Official confirmation pending. Sources: Deadline, Variety, Forbes, Collider.

The marketed villains are The Hand, a ninja organization. Individual members have not been fully detailed, but Jon Bernthal appears as Frank Castle/The Punisher, who may be an antagonist or ally. Other villains are unconfirmed.

Yes, Zendaya is confirmed to return as MJ in *Spider-Man: Brand New Day*.

No, Tobey Maguire's involvement in *Brand New Day* has not been confirmed by any official sources. There are no credible reports he will appear.

If you mean MJ (Mary Jane Watson), Zendaya's character Michelle Jones, yes, she returns. However, the classic redhead Mary Jane Watson from comics has not been confirmed for this film.

Harry Osborn has not been confirmed to appear in *Brand New Day*. The fate of any version of Harry (from previous films) is separate; the MCU has not introduced him.

In the MCU, Peter Parker tells MJ (Zendaya) 'I love you' directly in *Spider-Man: Far From Home*. He also expresses affection through actions, like protecting loved ones. In comics, he often says it aloud or via his iconic mask-up humor.

This refers to a specific comic or film moment, likely *The Amazing Spider-Man 2* (2014) where Peter kisses Gwen Stacy while dating someone else. In that storyline, their connection and Gwen's impending death create emotional complexity. In MCU films, Peter only kisses MJ.

There is one post-credits scene, at the very end of the credits. It shows Ned's in-movie 'Spidey Tracker' app searching for Spider-Man. The tracker cannot locate him on Earth, the map zooms out past the planet and the Moon, then finds Spider-Man's position somewhere in deep space. The scene ends with the title card 'Spider-Man Will Return', no specific film is named. The scene is playful in tone and widely read as setting up Holland's involvement in Avengers: Secret Wars (announced for 2027). Sources: Forbes, Deadline, Variety.

Yes, Mark Ruffalo appears as Bruce Banner/Hulk in *Spider-Man: Brand New Day*. The film's final trailer (July 22, 2026) showed Spider-Man fighting a fully out-of-control Hulk ('No Banner… only Hulk') in one of the film's most-discussed scenes.

Yes, Mark Ruffalo is part of the confirmed cast.

Yes, Zendaya is returning as MJ.

The primary antagonists are The Hand, a ninja organization. Additionally, Jon Bernthal appears as The Punisher, and Michael Mando plays Mac Gargan/Scorpion. Other potential villains have not been officially confirmed.

True or false?

5 rumors fact-checked, with sources
True
Tom Holland returns as Spider-Man.

Yes, in Spider-Man: Brand New Day, out July 31, 2026. (Marvel, Wikipedia)

True
Zendaya is back too.

Confirmed as MJ, alongside Jacob Batalon as Ned. (Wikipedia)

False
Jon Watts is directing again.

No. Destin Daniel Cretton takes over as director. (Wikipedia)

Unverified
It is a full multiverse crossover.

Unconfirmed. The premise is a lonelier, street-level Peter four years after No Way Home, not a stated multiverse event. (Wikipedia)

True
Filming is already done.

Yes, Cretton wrapped shooting in December 2025. (Wikipedia)

INTEREST BY REGION
Where it's trending
India
100
United States
79
United Kingdom
58
Germany
47
France
40
Japan
18
Brazil
16
Spain
14
Sources
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