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Culture ▲ Hot Trend score 70 · Published July 25, 2026 · Updated July 25, 2026

San Diego Comic-Con 2026

San Diego Comic-Con 2026 runs July 23 to 26 (preview night July 22) at the San Diego Convention Center. Thursday opened with Percy Jackson, Avatar: The Last Airbender and a new Marvel's Wolverine trailer. Prime Video showed a Rings of Power season 3 trailer with Simon Pegg voicing the Balrog, Percy Jackson season 3 got a November 20 Disney+ date, and Marvel's Hall H panel with Kevin Feige is set for Saturday evening. Sources: GamesRadar, Deadline, Variety, IGN.

By · datastats
INTEREST INDEX
70 -14% · 24h
30-DAY PEAK
77
modeled window
90-DAY AVG
43
stable
TREND SCORE
70
-14% · 24h
TRACKED QUESTIONS
10
from public queries
INTEREST OVER TIME
Momentum trajectory
PEAK 77
30d ago15dtoday

The context

San Diego Comic-Con 2026 took over the San Diego Convention Center from July 23 to 26, with a Preview Night on July 22, and once again turned into the year’s loudest showcase for film, television, comics and games. The panels themselves are not streamed, so the reveals reach the wider world through packed rooms of reporters and the trailers studios release online moments later.

Television set the early pace. Prime Video brought a new trailer for The Lord of the Rings: The Rings of Power season 3 and dropped a genuine surprise: Simon Pegg will voice the Balrog. Disney used the show’s Thursday morning Hall H slot to give Percy Jackson and the Olympians season 3 a November 20 premiere date on Disney+ along with first footage, while DC’s Lanterns and Amazon’s Blade Runner 2099 both arrived with fresh material.

Gaming had its moment too. Insomniac Games premiered a new story trailer for Marvel’s Wolverine, opening on a charged confrontation between Logan and Jean Grey and teasing foes such as the Hand and Lady Deathstrike, the studio’s next big PlayStation title after its Spider-Man run. Thursday’s lineup also stacked in Netflix’s live-action Avatar: The Last Airbender, My Hero Academia, Studio Ghibli and Batman: Caped Crusader season 2.

The weekend’s biggest question mark is saved for last: Marvel Studios returns to Hall H on Saturday at 5:30 p.m. PT, with Kevin Feige expected to move the needle on Avengers: Doomsday, the X-Men and Avengers: Secret Wars. Until that panel actually happens, the smart move is to treat the louder rumours as expectation rather than fact, exactly the kind of gap Comic-Con thrives on filling.

People also ask

10 questions · sorted by search share

San Diego Comic-Con 2026 runs **Thursday, July 23 through Sunday, July 26, 2026**, with a **Preview Night on Wednesday, July 22**. It takes place at the **San Diego Convention Center** in downtown San Diego, its home since 1991. Thursday through Saturday are the fullest days for Hall H and Ballroom 20 programming; Sunday is traditionally lighter and more family focused. Sources: Comic-Con.org, GamesRadar.

No. The official Comic-Con panels are **not live-streamed**, so you have to be in the room to see them. What you can watch from home is external coverage: **IGN** ran livestreams on Friday July 24 and Saturday July 25 with reactions and reveals around Lanterns, Blade Runner 2099, Rings of Power, The Walking Dead and more, and outlets such as Deadline, Variety and Gizmodo posted live blogs. Official trailers usually go public online within minutes of being shown in the hall. Sources: GamesRadar, IGN.

The headline reveals so far: Prime Video released a new **The Lord of the Rings: The Rings of Power season 3** trailer and confirmed **Simon Pegg** as the voice of the Balrog; **Percy Jackson and the Olympians season 3** got a **November 20 Disney+** premiere date and first footage; Insomniac showed a fresh **Marvel's Wolverine** story trailer; and DC's **Lanterns** and Alcon's **Blade Runner 2099** brought new footage. Marvel's Hall H panel with Kevin Feige, the weekend's biggest slot, is set for Saturday evening. Sources: Deadline, Variety, GamesRadar.

Marvel Studios returns to **Hall H on Saturday, July 25 at 5:30 p.m. PT**, with studio president **Kevin Feige** leading the presentation. It is the most anticipated panel of the convention, with fans expecting updates on **Avengers: Doomsday**, the MCU X-Men film and **Avengers: Secret Wars**. Because Comic-Con panels are not streamed, the confirmed details land through reporters in the room and any trailers Marvel chooses to release publicly afterward. Sources: Marvel, GamesRadar, Deadline.

**Percy Jackson and the Olympians season 3** premieres on **November 20, 2026 on Disney+**. Disney revealed the date along with first footage during the show's Hall H appearance on Thursday, July 23, which opened the convention's main-hall programming from 10 to 11 a.m. The new season adapts the third book, The Titan's Curse. Sources: Deadline, Just Jared.

Yes, in voice. Prime Video announced at Comic-Con that **Simon Pegg** joins **The Rings of Power season 3** as the **voice of the Balrog**, revealed alongside a new season 3 trailer. It is one of the more talked-about casting reveals of the weekend given the Balrog's iconic status in Tolkien's Middle-earth. Sources: GamesRadar, Deadline.

Insomniac Games premiered a new story trailer for **Marvel's Wolverine**, its PlayStation 5 action game. The footage opened on a tense confrontation between an enraged **Logan and Jean Grey** and spotlighted villains including the ninja clan **the Hand** and the assassin **Lady Deathstrike**. It is the studio's follow-up to its Spider-Man games. Sources: GamesRadar, IGN.

No. All **attendee badges for Comic-Con 2026 sold out** well before the event, as they do every year, and there is no on-site sale. Badges for **2027 go on sale in the fall of 2026** through the open-registration lottery. For reference, 2026 badge prices ran to $85 adult for Thursday through Saturday, $64 for Preview Night and Sunday, plus a handling fee. Sources: Comic-Con.org.

Yes. **Blade Runner 2099** is the Amazon Prime Video sequel series set fifty years after Blade Runner 2049, executive produced by Ridley Scott and starring Michelle Yeoh. It was one of the marquee TV showcases at Comic-Con 2026, bringing new footage to fans alongside DC's Lanterns during the weekend's genre-heavy programming. Sources: IGN, GamesRadar.

Thursday alone featured **Percy Jackson**, Netflix's live-action **Avatar: The Last Airbender**, **My Hero Academia**, **Studio Ghibli**, **Batman: Caped Crusader** season 2, A24's **Onslaught** and **Marvel's Wolverine**. Across the weekend the slate added **The Rings of Power** season 3, **Lanterns**, **Blade Runner 2099**, **The Walking Dead**, **American Horror Story** and Marvel's Saturday Hall H panel. Sources: Deadline, GamesRadar.

True or false?

6 rumors fact-checked, with sources
False
San Diego Comic-Con 2026 panels are live-streamed online.

No, official panels are not streamed. You must be in the room, though IGN ran external coverage. (GamesRadar)

True
Simon Pegg is voicing the Balrog in Rings of Power season 3.

Confirmed by Prime Video at Comic-Con, alongside a new season 3 trailer. (Deadline)

True
Percy Jackson season 3 has a release date.

Yes, November 20, 2026 on Disney+, revealed with first footage on Thursday. (Deadline)

Unverified
Marvel confirmed the full Avengers: Doomsday reveal at Comic-Con.

Marvel's Hall H panel is Saturday 5:30 p.m. PT; treat pre-panel Doomsday claims as expectations, not confirmed. (GamesRadar)

False
You can still grab a badge for Comic-Con 2026 at the door.

No, all badges sold out in advance and there is no on-site sale. 2027 badges go on sale in fall 2026. (Comic-Con.org)

True
Insomniac showed a new Marvel's Wolverine trailer.

Yes, a story trailer with Logan versus Jean Grey, the Hand and Lady Deathstrike. (IGN)

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Sources
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