Perplexity
Perplexity reframed AI as a search engine that answers questions with citations, positioning itself between Google and ChatGPT.
Perplexity launched in 2022 with a clear pitch in a crowded AI market: an ‘answer engine’ that combines a chatbot’s natural conversation with a search engine’s sources. Instead of a list of links or an unsourced reply, it answers your question directly and cites the web pages behind the answer, aiming squarely at the space between Google and ChatGPT.
As AI search became one of the hottest battlegrounds in tech, Perplexity grew fast and attracted big-name investors, while also raising debates about how AI answer engines use publishers’ content. People search for it to decide whether to adopt it: what it is, whether it is free, how it compares with ChatGPT and Google, and whether its answers can be trusted. The answers below stick to widely reported facts about the product and company; specific features and pricing evolve quickly in AI, so verify current details on Perplexity’s site.