What is generative AI
Generative AI creates new content from text to video, and its rapid adoption is reshaping industries while raising environmental and ethical questions.
The context
Generative AI is trending because tools like ChatGPT and Midjourney have gone mainstream, sparking debates about productivity, creativity, and job displacement. Companies race to integrate generative AI into products, while critics flag deepfakes, copyright lawsuits, and massive energy and water consumption. The term itself is often confused with agentic AI (which takes actions), fueling curiosity about what it can and cannot do. Recent reports on data center water usage have also pushed environmental concerns into the spotlight.
For model-by-model figures (parameters, context windows, editors), see the full list of major LLMs in 2026.