Apple Event September 2026: Everything Announced

Wednesday, September 9, 2026, at 10:00 a.m. Pacific, at Apple Park in Cupertino, under the tagline "Surprise and shine". Apple had confirmed the date on August 26, exactly two weeks out, as it has for five years running. Sources: Apple, MacRumors.

Six products. The iPhone 18 Pro at $1,199 and the iPhone 18 Pro Max at $1,299, both on sale from September 18. Apple's first foldable iPhone, the iPhone Duo, at $1,999, on sale from October 23. The Apple Watch Series 12 at $399 and the Apple Watch Ultra 4 at $799, and AirPods 5 at $129, all three on sale from September 18. Apple also gave September 14 as the release date for iOS 27. Sources: Apple, PopSci, CNBC.

Apple's first foldable iPhone and the headline of the keynote. It folds like a book, from a 5.4-inch outer screen to a 7.6-inch inner display, runs the 2nm A20 Pro chip, weighs 254 grams, hides its FaceTime camera under the inner screen and carries an IP68 rating. It starts at $1,999 for 256GB and reaches about $3,199 at 2TB. Sources: Apple, TechCrunch.

$1,199 for the 6.3-inch iPhone 18 Pro with 256GB, and $1,299 for the 6.9-inch Pro Max. Storage goes to 512GB, 1TB and, for the first time on an iPhone, 2TB. That is a $100 increase on the iPhone 17 Pro, at the low end of what the summer leaks had predicted, since some reports had stretched to $1,399. Sources: Apple, 9to5Mac, Macworld.

Pre-orders open on Saturday, September 12, 2026 at 5:00 a.m. Pacific, and the phones ship on Friday, September 18 in more than 65 countries and regions. Apple avoided Friday the 11th, as had been predicted, because it falls on the 25th anniversary of September 11. Sources: Apple, 9to5Mac.

Pre-orders open Friday, October 16, 2026 (5:00 a.m. Pacific, 1:00 p.m. in the UK) and it goes on sale Friday, October 23 in more than 70 countries, with 28 further regions on October 30. The five-week gap after the Pro models is deliberate: Apple gets a second launch cycle out of one keynote. Source: Apple.

No. For the first time, Apple held a September iPhone event with no non-Pro iPhone on stage. The standard iPhone 18, the iPhone 18e and the iPhone Air 2 are all reported for spring 2027, which splits the iPhone year in two: Pro and foldable in the autumn, affordable models in the spring. Sources: PopSci, MacRumors.

Monday, September 14, 2026, at 10:00 a.m. Pacific, as a free update, five days after the keynote and four days before the new phones reach buyers. It supports the same models as iOS 26, meaning iPhone 11 and newer. The headline features are the rebuilt Siri and an expanded Apple Intelligence, including image generation through a private cloud model. Sources: Apple, 9to5Mac, AppleInsider.

The sensors, not the shape. Both keep the existing design and gain an upgraded health sensing system, with heart rate variability added to the Vitals app and a new Readiness Score that weighs sleep and strain before you train. The Series 12 is $399, the Ultra 4 is $799, and both go on sale September 18. There is no Apple Watch SE 4 this year. Sources: Apple, PopSci.

Yes, AirPods 5 at $129, available to pre-order on the day of the keynote and on sale from September 18. No Macs and no iPads were shown, which matches Apple's habit of holding those for a separate October moment or a press release. Sources: Apple, PopSci.

A redesigned Health app, arriving later in the year, built around a new Longevity tab and a Health Age figure that compares your VO2 max, resting heart rate, sleep and heart rate variability against your actual age. It is the clearest signal yet that Apple's health work is moving from measurement to scoring. Sources: Apple, PopSci.

Surprise and shine. For once the riddle paid off: the surprise was not that a foldable existed, everybody knew that, but that it is called the iPhone Duo when the entire press had settled on "iPhone Ultra" a fortnight earlier. The shine is the nano-texture finish on the inner display. Sources: Apple, MacRumors.

His first September keynote, yes. John Ternus became Apple's chief executive on September 1, 2026, succeeding Tim Cook after 15 years, with the board having appointed him on April 17. Cook stayed on as executive chairman. Ternus spent 25 years in Apple hardware engineering and led the Apple Silicon transition, so opening with a new iPhone form factor was about as fitting a debut as the calendar allowed. Sources: Apple Newsroom, CNN.

Neither. It is the iPhone Duo. "iPhone Fold" was the leak placeholder for two years, and from mid-August 2026 almost every outlet switched to "iPhone Ultra", with a reported $2,099 to $2,299 price. Both were wrong, and so was the price. Duo refers to the two screens and the two batteries. Sources: Apple, MacRumors.

$1,999 for 256GB, rising through 512GB and 1TB to roughly $3,199 for 2TB. French coverage puts the local entry price at 2,339 euros and the Australian price at AU$3,499. Apple quotes $83.29 a month over 24 months in the US. It is the most expensive iPhone ever sold, and it undercut the leaked $2,099 floor by a hundred dollars. Sources: Apple, CNN, kingofgeek.

At Apple Park in Cupertino, California, with the in-person portion in the Steve Jobs Theater. Attendance was invitation-only, for press, analysts and developers, and the keynote itself was a pre-recorded film shown in the room and streamed at the same time, followed by hands-on demos. Source: Apple.

Yes, free and without an account. The full video stays up on the apple.com event page, in the Apple TV app and on Apple's YouTube channel, where it was posted immediately after the live stream. You do not need an Apple device: any browser works. Source: Apple.

No standard iPhone 18, no iPhone 18e, no iPhone Air 2, no Apple Watch SE 4, no Macs and no iPads. The running order was Pro iPhones, the foldable, watches, AirPods and software dates, and nothing else. Sources: PopSci, MacRumors.