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Tech ▲ Hot Trend score 78 · Published May 31, 2026

Ferrari Luce

Ferrari's first EV, the Luce, is polarizing fans and analysts alike with its 1,050-hp electric saloon look and €550k price tag.

By · datastats
INTEREST INDEX
78 -11% · 24h
Ferrari Luce
Sound80Roma · by
30-DAY PEAK
81
modeled window
90-DAY AVG
51
stable
TREND SCORE
78
-11% · 24h
TRACKED QUESTIONS
30
from public queries
INTEREST OVER TIME
Momentum trajectory
PEAK 81
30d ago15dtoday

The context

The Ferrari Luce was unveiled on 25 May 2026 in Rome, marking Ferrari’s first fully electric production car and its first five-seat model. The reveal immediately sparked intense debate because the design, created in collaboration with LoveFrom (Jony Ive & Marc Newson), is a low-slung saloon rather than a traditional sports car or SUV. Fans have criticized the styling as ‘insulting,’ while analysts question whether the new form factor aligns with Ferrari’s brand identity. The Luce is trending now because it represents a massive gamble for Ferrari: a €550,000 EV that must justify both its price and its departure from tradition, with deliveries starting in Q4 2026.

People also ask

30 questions · sorted by search share

The Ferrari Luce has a base price of €550,000 (approximately $590,000 USD).

The Ferrari Luce costs €550,000, as announced at its Rome unveiling on 25 May 2026.

The Ferrari Luce was designed in collaboration with LoveFrom, the design firm led by Jony Ive and Marc Newson, working with Ferrari's in-house team.

The interior of the Ferrari Luce was also shaped by LoveFrom (Jony Ive and Marc Newson) alongside Ferrari's designers.

Ferrari has not fully stopped using Pininfarina; the Luce specifically was a collaboration with LoveFrom. Ferrari still works with Pininfarina on some models, but for this EV they chose a different design partner.

Ferrari is listed on the New York Stock Exchange (NYSE) under the ticker symbol RACE and also on the Borsa Italiana in Milan.

The Ferrari Luce is Ferrari's first fully electric production car, a five-seat saloon with 1,050 hp, four independent motors, a range of about 530 km, and a top speed over 310 km/h.

The Ferrari Luce is a low-slung, four-door saloon with a sleek, futuristic silhouette. It has a long hood, smooth surfaces, and a distinctively shaped rear. Images from the unveiling show a design that is more aerodynamic and less aggressive than traditional Ferraris.

The Ferrari Luce resembles a large electric grand tourer with a coupe-like roofline, flush door handles, and a prominent front fascia. It's lower and wider than a typical sedan, with a focus on aerodynamics.

Ferrari Approved is Ferrari's certified pre-owned program for used Ferraris that have passed rigorous inspections and come with a warranty.

Ferrari World is a theme park in Abu Dhabi dedicated to Ferrari, featuring rides, attractions, and exhibits about the brand's history and cars.

The Ferrari symbol is the 'Cavallino Rampante' (prancing horse), a black stallion on a yellow background, which was originally the emblem of Italian World War I pilot Francesco Baracca.

Deliveries of the Ferrari Luce are expected to begin in Q4 2026.

The Ferrari Luce was already revealed on 25 May 2026 in Rome.

The Ferrari Luce is expected to be released to customers starting in the fourth quarter of 2026.

The Ferrari Luce was unveiled on 25 May 2026.

In the 'Fallen' series by Lauren Kate, Luce is the protagonist, a teenage girl who is the reincarnation of an angel named Lucinda. This is unrelated to the Ferrari Luce.

In Italian, 'Luce' is pronounced 'LOO-cheh' (with a soft 'ch' as in 'church'). In English, it is often pronounced as 'LOO-chay'.

The Ferrari Luce accelerates from 0 to 100 km/h in 2.5 seconds and has a top speed of over 310 km/h (about 193 mph).

There is no publicly available exact number of Ferraris in Surat, India. It is believed to be a very small number, likely fewer than 10.

Ferrari makes money primarily by selling luxury sports cars and SUVs at high margins, along with merchandise, licensing, and sponsorship deals. They also have a significant personalization program.

Yes, the Ferrari Luce is fully electric, powered by four independent motors with a total output of 1,050 hp.

No, the Ferrari Luce is not an SUV. It is a low-slung, five-seat saloon (four-door sedan-like body).

The Ferrari Luce was launched on 25 May 2026 in Rome.

Yes, the Ferrari Luce is essentially a four-door saloon, though its shape is more like a fastback or grand tourer than a traditional sedan.

The Ferrari Luce has already been revealed on 25 May 2026.

'Luce' is Italian for 'light.' In the context of Ferrari, it is the name of their first electric car, symbolizing illumination and a new direction.

If referring to the Ferrari Luce, it is a car unveiling; no events. If referring to 'Luce' in the 'Fallen' series, she is the main character whose story involves angels and reincarnation.

The Ferrari Luce will be released to customers starting in Q4 2026.

INTEREST BY REGION
Where it's trending
India
100
United Kingdom
69
United States
67
Germany
44
France
35
Japan
34
Canada
33
Brazil
16
Sources
manual_validated
Public-source data, structured and editorially reviewed.