Ferrari Luce
Ferrari's first EV, the Luce, is polarizing fans and analysts alike with its 1,050-hp electric saloon look and €550k price tag.
The context
The Ferrari Luce was unveiled on 25 May 2026 in Rome, marking Ferrari’s first fully electric production car and its first five-seat model. The reveal immediately sparked intense debate because the design, created in collaboration with LoveFrom (Jony Ive & Marc Newson), is a low-slung saloon rather than a traditional sports car or SUV. Fans have criticized the styling as ‘insulting,’ while analysts question whether the new form factor aligns with Ferrari’s brand identity. The Luce is trending now because it represents a massive gamble for Ferrari: a €550,000 EV that must justify both its price and its departure from tradition, with deliveries starting in Q4 2026.