David Choe
David Choe is the graffiti-artist-turned-multimillionaire who bet a Facebook mural gig on stock instead of cash, and won spectacularly.
David Choe is a Los Angeles-born Korean-American street artist, muralist, and multimedia provocateur whose raw, visceral style sits somewhere between expressionism, graffiti, and outsider art. He came up in the late 1990s tagging trains and walls across the US and Japan, building a cult following before the art world fully knew what to do with him.
His name exploded into mainstream consciousness when it emerged that he had painted the murals at Facebook’s original Palo Alto headquarters in 2005 and accepted stock in lieu of a cash fee. When Facebook went public in 2012, that decision reportedly turned into a payout estimated in the hundreds of millions of dollars, one of the most celebrated gambles in Silicon Valley lore.
Beyond the Facebook windfall, Choe has exhibited internationally, collaborated with brands and musicians, and hosted the travel-and-culture series DVDASA and later appeared in other media projects. His work commands serious prices at auction and through private sales, though the market is thin and public sale records are limited.
Choe is also a polarizing figure. A 2014 podcast episode in which he described a sexual encounter in graphic terms triggered widespread backlash and accusations of sexual assault; he later said the story was fabricated as “shock-value storytelling,” but the controversy permanently colors his public profile. He is, in short, one of the most fascinating and complicated figures in contemporary American art.
People search for Choe constantly, curious about his net worth, his face, his Facebook payday, his personal life, and his cameo culture. He sits at the rare intersection of street art, tech wealth, and tabloid intrigue.