Peugeot
Peugeot is one of the oldest car brands on earth, a French icon owned by Stellantis, and the great European bestseller most Americans have never been allowed to buy.
Peugeot is one of the oldest names in the car industry, a French institution whose history stretches back to an 1810 steel foundry making saw blades and coffee grinders long before the automobile existed. Its lion emblem, trademarked in 1858, predates its first car by decades, and Automobiles Peugeot was formally founded in 1896, making it one of the longest-running carmakers on earth.
For most of the world, Peugeot is a familiar, everyday brand. The 208, 2008 and 3008 are fixtures of European roads, and the company has leaned hard into SUVs and an expanding electric range badged with the “e-” prefix. American readers, though, occupy a strange position: Peugeot left the US market in 1991 and never came back, so for them the brand is an intriguing unknown rather than a dealership down the road.
Since January 2021, Peugeot has belonged to Stellantis, the giant formed when France’s Groupe PSA merged with Fiat Chrysler. That puts Peugeot in the same house as Citroen, Opel, Jeep, Fiat and Maserati, sharing platforms and engines across the group. The Peugeot family has not disappeared either: through its holding company it remains one of Stellantis’s largest shareholders, a rare case of a founding dynasty still anchored to a 200-year-old industrial name.
The questions people ask about Peugeot cluster around a few honest concerns: is it reliable, who really owns it, where is it built, and (for Americans) why can’t they buy one. This page answers those plainly, including the awkward bits Peugeot’s marketing would rather gloss over, like the earlier PureTech engine troubles and the ongoing Takata airbag situation affecting older models in Europe.