Depop
Depop is the Gen-Z resale app that built a cult following on vintage aesthetics, but its fee structure, counterfeit problem, and scam risk mean the hype doesn't always match the hustle.
Depop is a peer-to-peer secondhand marketplace founded in 2011 and acquired by Etsy in 2021 for $1.6 billion. It sits somewhere between Instagram and eBay: sellers build a profile, post photos of clothing and accessories, and buyers scroll a social-style feed. The platform skews young, the majority of its user base is under 26, and it has become the go-to spot for Y2K fashion, vintage streetwear, and curated thrift flips.
The platform operates globally but is especially dominant in the US and UK. Because anyone with a phone can list an item in minutes, Depop has attracted both legitimate small resellers and bad actors looking to move counterfeits or pull off payment scams. That tension, easy access vs. real risk, is exactly why millions of people are Googling it before they buy or sell.
Depop’s fee model changed significantly in 2023. The platform dropped its seller fee in the US but introduced a buyer transaction fee, effectively shifting the cost burden. This move was controversial and sparked fresh rounds of “is Depop worth it?” debates across Reddit and TikTok. Understanding exactly where the money goes is not something Depop makes obvious on its homepage.
Beyond fees, the counterfeit and scam question looms large. Depop prohibits replica and counterfeit goods in its policies, but enforcement is inconsistent at best. Buyer protection exists through Depop’s Purchase Protection program and PayPal, but it comes with conditions that sellers and buyers frequently discover only after something goes wrong.