Costco
Costco is the warehouse giant that makes money by charging you to shop there, and somehow, that's genius.
Costco Wholesale Corporation is the third-largest retailer in the world, operating a membership-only warehouse club model that flips traditional retail logic on its head: instead of making its margin on product markups, it charges shoppers an annual fee just to walk through the door. Founded in 1983 by Jim Sinegal and Jeffrey Brotman and headquartered in Issaquah, Washington, it now runs over 890 warehouses across the globe.
The membership model is the whole game. Costco caps its product markups at roughly 14%, laughably low compared to grocery or big-box competitors, which means the membership fees are essentially where the profit lives. In fiscal 2023, Costco collected over $4.6 billion in membership fees alone. That’s not a side hustle; that’s the business.
People search for Costco constantly because the brand touches every part of consumer life: gas, groceries, tires, pharmacy, travel, liquor, and even caskets. It’s also a workplace that regularly tops “best employers” lists, paying starting wages well above the retail industry average, a fact that makes it an outlier and a talking point in debates about corporate America.
The questions people ask about Costco reveal a specific anxiety: am I getting the most out of my membership? From which membership tier to pick, to when the gas station closes, to whether Zyn nicotine pouches are on the shelves, these are the questions of a very loyal, very cost-conscious customer base trying to squeeze every dollar of value out of that annual fee.