Pokimane
Pokimane is no longer just a streamer, she's a business operator who traded Twitch for YouTube in 2024 and is quietly building one of the most influential creator-management empires online.
Pokimane (real name Imane Anys, born May 14, 1996) is one of the most recognizable faces in internet culture. Of Moroccan-Canadian heritage, she rose to fame on Twitch with a mix of gaming and Just Chatting content, becoming one of the platform’s all-time most-followed creators. She is also a co-founder of OfflineTV, the influential content-creator collective that shaped a generation of streaming culture.
In January 2024, she made headlines by leaving Twitch for a content deal with YouTube, marking one of the highest-profile platform switches in streaming history. Rather than doubling down purely on content, she has pivoted toward the business side of the creator economy, she runs RTS, a creator management company, positioning herself as a power broker behind the scenes, not just a face in front of a camera.
People search for Pokimane constantly because she sits at the intersection of gaming, internet celebrity, and business. She is routinely cited in conversations about the most successful female streamers in the world, and her platform moves are treated as industry news. Her audience has followed her across platforms, making her one of the few creators with genuine cross-platform pull.
It’s also worth noting that Pokimane has been a persistent target of online harassment throughout her career, a reality she has spoken about publicly. That history is part of why her story resonates: she built and maintained a top-tier brand in an environment that has not always been welcoming.