PewDiePie
From the world's biggest solo YouTuber to a Tokyo-based AI advocate, PewDiePie is rewriting his own story, again.
Felix Arvid Ulf Kjellberg, born October 24, 1989 in Gothenburg, Sweden, became the internet’s most-followed individual creator under the alias PewDiePie. He built his empire on Let’s Play gaming videos, screaming at horror games, roasting bad indie titles, and rode that wave to over 110 million YouTube subscribers, a number that made him synonymous with solo-creator dominance for most of the 2010s.
Over time, his content evolved well beyond gaming: commentary, meme reviews, book recommendations, and general lifestyle content replaced the shrieking Amnesia playthroughs. That pivot kept him relevant long after most of his contemporaries faded, and it built a loyal fanbase, the Bros, that followed him through every reinvention.
His career has not been controversy-free. In 2017, a video featuring antisemitic imagery cost him his Disney/Maker Studios partnership, and a racial slur used during a 2017 livestream drew widespread condemnation, he apologised for both. In 2019, his name was referenced by the Christchurch terrorist; PewDiePie immediately and unequivocally condemned the attack and bears no responsibility whatsoever for it.
Since 2022, Felix and his wife Marzia Bisognin have been based in Tokyo, Japan. As of late 2025, he announced he was stepping back from gaming content “for the moment” and has been promoting a local/private AI project publicly reported as “Odysseus”, signalling yet another chapter for one of YouTube’s most durable figures.
People search for PewDiePie constantly because he sits at the intersection of gaming culture, internet history, controversy, and genuine creative evolution, a rare creator who still matters after 15+ years.